Marketing channels are getting diversified. Opportunities catching every marketer's attention are:

• Email marketing
• SMS marketing
• WhatsApp marketing
• Push notifications 
• Social media marketing
• Influencer marketing
• Affiliate and referral marketing
• Content marketing (websites and blogs)
• Video marketing
• Podcast marketing

It's all about meeting customers where they are. Omnichannel marketing helps you do that.

In this post, we have listed the top omnichannel marketing tools with detailed features, pricing, reviews, pros, and cons.

What is Omnichannel Marketing Software?

Omnichannel marketing software are platforms that automate and manage your marketing efforts across multiple channels. They integrate email, social media, SMS, push notifications, chatbots, etc., into one platform. You don't need multiple tools to cater to each channel. Instead, you can sign up for a single software and provide a seamless experience to your customers. 

5 Benefits of Omnichannel Marketing Software

1. Consistent brand presence

Omnichannel marketing software brings all marketing channels to one platform making it easy to:

• Create a centralized style guide with logos, colors, and fonts
• Review all the campaigns in one place and ensure they follow the style guide.

Overall, you can provide a consistent brand experience to your customers irrespective of the channel.

2. Personalized marketing

Omnichannel marketing software collates all customer data into one single source, allowing you to draw valuable insights and create personalized marketing campaigns. Three-quarters of customers expected personalization from retailers.

3. Effective lead nurturing

You can diversify your lead nurturing process by having touchpoints via different channels. You still remain on top of customers' heads without being pushy with the same message again and again.

4. In-depth analytics and reporting

With centralized data, you can capture reports and pull up key metrics like impressions, clicks, conversions, ROI, and cost per acquisition. You can also segment customer data and understand your users better.

5. Scalable marketing efforts

Another key benefit of omnichannel marketing software is that you don't have to start from scratch for every new marketing channel you add. You already have a base system with a brand style guide, and you can simply add a new workflow.

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9 Best Omnichannel Marketing Software 

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1. Plivo CX

Plivo CX is an omnichannel marketing solution enabling you to send marketing messages to your customers on their preferred communication channels: SMS, MMS, Email (upcoming), or WhatsApp (upcoming). Beyond marketing, Plivo CX is also extendable to customer support, bringing your entire customer data into one platform. 

Features:

• Supported channels: SMS, MMS, Email (upcoming), or WhatsApp (upcoming)
• Supported languages: English, Spanish, German, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Chinese, Mandarin, Cantonese, Afrikaans   
• Supported currencies: Not mentioned on the website
• API support: Get API support to import contacts and manage opt-outs (upcoming). 
• Pre-defined templates: Use existing templates to create campaigns quickly.
• AI support: AI integration can help you optimize the content for your campaigns.
• Integrations: You can integrate Plivo CX with your existing tools. It can be easily integrated with Shopify, Zoho, Freshdesk, Salesforce, Zendesk, HelpScout, Hubspot, Zapier, etc.
• Reporting: You get dashboards to view campaign performance and customer insights. 
• Compliance: Plivo CX complies with data protection standards like GDPR and CCPA. 

Pricing:

Plivo CX Engage offers several plans:

• Free: for up to 1,000 contacts and 300 SMS
• Starter: $19 for up to 5,000 contacts and 1,500 SMS
• Growth: $75 for up to 25,000 contacts and 9,000 SMS
• Pro: $199 for unlimited contacts and 27,000 SMS
• Enterprise: Contact sales for customized pricing.

Pros:

• Easy to set up
• Supports both marketing and customer support functions
• Integrates all key channels: SMS, MMS, Email (upcoming), and WhatsApp  (upcoming) 
• Affordable pricing
• High deliverability rate with Plivo's industry-leading messaging network.

Cons:

• Currently works for Shopify eCommerce brands only

What do Plivo users say?

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2. Omnisend

Omnisend is an all-in-one marketing automation solution built for eCommerce businesses. It's mostly used for email marketing but can also be extended to SMS, push notifications, WhatsApp, pop-ups, and paid social media ads. 

Features:

• Supported channels: SMS, push notifications, WhatsApp, pop-ups, segmentation, and dynamic Facebook and Google ads.
• Supported languages: Not mentioned on the website 
• Supported currencies: USD 
• API support: Get API support to import customer data. 
• Pre-defined templates: Use existing templates to create campaigns quickly.
• AI support: Get AI support to write personalized emails, predict consumer behavior, and analyze campaign results.
• Integrations: 130+ integrations are possible with all top marketing, automation, customer relationship management (CRM), and eCommerce platforms.
• Reporting: Easily capture detailed revenue and engagement reports of campaigns. 
• Compliance: Omnisend complies with data protection standards like the GDPR, CCPA, and Telephone Consumer Protection Act (TCPA).

Pricing:

Free trial available with limited features. The standard plan starts at $1,456 per month for 150,000 contacts.. 

Pros:

• Excellent customer support
• Works with all major eCommerce platforms

Cons:

• Limited pre-defined templates
• Slight learning curve

What do Omnisend users say?

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3. Klaviyo

Klaviyo is a marketing automation platform for eCommerce businesses. It creates personalized experiences for customers across email, SMS, and push notifications. With over 300 pre-built integrations, Klaviyo can easily fit into your existing tech ecosystem. 

Features

• Supported channels:  Email, SMS, and push notification channels
• Supported languages: English, French, German, Hungarian, Italian, Japanese, Korean, Portuguese, Spanish 
• Supported currencies: All major currencies are supported.
• API support: Get API support to import customer data. 
• Pre-defined templates: Use existing templates to create SMS and email campaigns quickly.
• AI support: Get AI support to find the best time to send campaigns.
• Integrations: 300+ pre-built integrations with top marketing, shipping, sales, loyalty, and subscription programs.
• Reporting: Get dashboards with all your marketing campaign data in one view.
• Compliance: Klaviyo complies with data protection standards like GDPR and CCPA. 

Pricing:

Free trial available with limited features. Paid plans start at $945 per month supporting 100,000 email credits.

Pros:

• Extensive features and integrations 

Cons:

• Expensive for small and mid-size companies
• Advanced features require an agency to assist with adoption
• Users complain of slowness in the platform
• Poor customer support.

What do Klaviyo users say?

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4. ActiveCampaign

ActiveCampaign is cloud-based automation software that supports marketing and sales functions. Its top features include email marketing and customer relationship management. 

Features

• Supported channels: Email, SMS, push notifications, Facebook and Google Ads
• Supported languages: Czech, Dutch, English, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Brazilian, Portuguese, Russian, Slovenian, Spanish, Danish, Finnish, Simplified Chinese, Turkish, Vietnamese
• Supported currencies: 155+ currencies supported 
• API support: Get API support to import customer data. 
• Pre-defined templates: Use existing templates to create email campaigns quickly.
• AI support: Get AI support to write personalized emails and predict the right time to send emails.
• Integrations: 940+ integrations covering all eCommerce, marketing, sales, socials, accounting, HR, project management, CRM platforms, etc.
• Reporting: Easily capture campaign reports. 
• Compliance: ActiveCampiagn complies with data protection standards like  GDPR, SOC 2, and HIPAA.

Pricing:

No free trial. Professional plan starts at $809 per month for up to 50,000 contacts. 

Pros:

• Advanced automation marketing capabilities  
• CRM integration makes ActiveCampaign extendable to sales teams

Cons:

• Steep learning curve 
• Slow customer support

What do ActiveCampaign users say?

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5. Braze

Braze is a customer engagement platform that helps brands build strong relationships with consumers. It's an omnichannel platform for businesses to engage with their consumers across various channels, including email, push notifications, in-app messaging, SMS, and more.

Features:

• Supported channels:  SMS, MMS, Email, and WhatsApp
• Supported languages: 180+
• Supported currencies: Not mentioned on the website.
• API support: Use API to import/export data and connect Braze with other platforms. 
• Pre-defined templates: Use existing templates to create campaigns.
• AI support: Get AI support to write campaign content and generate images. 
• Integrations: 140+ integrations are available for top messaging, analytics, and top eCommerce platforms.
• Reporting: Get dashboards with campaign data to optimize future marketing strategies.
• Compliance: Braze complies with data protection standards like the GDPR, CCPA, and SOC2. 

Pricing:

• Not mentioned on the website.

Pros:

• User-friendly interface

Cons:

• Big learning curve
• Limited reporting features. 

What do Braze users say?

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6. Sendlane

Sendlane is a cloud-based marketing automation software that helps brands nurture customer relationships through email and SMS marketing. It targets mid-market and enterprise brands to boost marketing efforts through one unified marketing platform. 

Features

• Supported channels:  SMS, MMS and Email
• Supported languages: English
• Supported currencies: Not mentioned on the website.
• API support: Get API support to import customer data and track customer activity.
• Pre-defined templates: Use existing templates for campaigns such as win-back, abandoned carts, loyalty programs, etc.
• Integrations: You can integrate Sendlane with top eCommerce platforms.
• Reporting: Get dashboards with important metrics such as revenue, open rate, top products, and more.
• Compliance: Sendlane complies with data protection standards like GDPR and CCPA. 

Pricing:

For 500,000 email and SMS credits, the pricing would be $4,955 per month

Pros:

• Excellent customer support
• Good email deliverability

Cons:

• Expensive for small and mid-size companies

What do Sendlane users say?

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7. Avada

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Avada is a marketing automation platform for eCommerce businesses, especially Shopify, Magento, and WooCommerce brands. It supports various channels, including email marketing, SMS, push notifications, and WhatsApp, to enable omnichannel marketing. 

Features:

• Supported channels:  SMS, MMS, Email, WhatsApp, and push notifications
• Supported languages: English, Danish, French, German, Hindi, Icelandic, and Swedish
• Supported currencies: INR, GBP, CAD, USD, AUD, EUR, and JPY
• Pre-defined templates: Use existing templates to design email campaigns.
• Reporting: Get an app dashboard with all important KPIs: open rate, click-through rate, revenue, and conversion rate.
• Compliance: Avada complies with data protection standards like the GDPR, CPRA, SOC2, and PCI-DSS. 

Pricing:

• Free trial up to 14 days. Advanced plans start at $47 per month.

Pros:

• Excellent customer support

Cons:

• Slight learning curve
• Limited customization options

What do Avada users say?

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8. Mailchimp

Mailchimp is a popular marketing automation platform, especially preferred by brands for email marketing. It targets a wide variety of audiences, from solopreneurs and small businesses to large enterprises.

Features

• Supported channels: Email, SMS, WhatsApp, push notifications and in-app messaging
• Supported languages: English, Spanish, French, Portuguese, Deutsch, and Italian
• Supported currencies: USD, EUR, GBP, AUD, INR, NZD, BRL, DKK, SEK, SGD, ZAR, CHF, MXN, CAD, HKD and JPY
• API support: Use API to import data and automate marketing campaigns. 
• Pre-defined templates: Use 100+ free and paid templates to design email campaigns.
• AI support: Mailchimp AI assists in writing email content and finding the best time to email customers.
• Integrations: 250+ pre-built integrations with eCommerce platforms, design, payment platforms, etc.
• Reporting: You get campaign reports with important KPIs like open rate, click rate, click maps, revenue, etc. 
• Compliance: Mailchimp complies with data protection standards like GDPR and CCPA.

Pricing:

Free plan with only 1000 emails per month and the premium plan with 150,000 emails per month start at ₹11,500. 

Pros:

• Extensive email marketing capabilities  

Cons:

• Limited design features for email and landing pages
• Expensive for small and mid-size companies.

What do Mailchimp users say?

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9. Brevo

Brevo (formerly known as Sendinblue) is a marketing automation tool that helps businesses build customer relationships through email and SMS marketing. With Brevo, you get a unified view of the customer journey in one platform. 

Features

• Supported channels: SMS, MMS, Email, or WhatsApp
• Supported languages:  English, Spanish, French, Italian, Portuguese, and German   
• Supported currencies: Not mentioned on the website
• API support: Use API to send out transactional emails. 
• Pre-defined templates: Use existing templates or create your own email templates.
• AI support: Get AI support to write email content and identify the right time to send messages.
• Integrations: 55+ integrations with payment platforms, eCommerce businesses, CRM, automation platforms, etc.
• Reporting: You get a dashboard with all important KPIs such as open rate, click rate, bounce rate, unsubscription rate, etc 

• Compliance: Brevo complies with data protection standards like GDPR and CCPA. 

Pricing:

The free plan with only 300 monthly emails and the premium plan with 20,000 monthly emails start at ₹4075. 

Pros:

• Responsive customer support
• Competitive pricing   

Cons:

• Poor mail deliverability
• Limited templates.

What do Brevo users say?

How to Choose the Best Omnichannel Marketing Software

Seven key factors to check in an omnichannel marketing software are:

1. Is the software easy to use and has detailed documentation for initial implementation?
2. Does the software support your required channels?
3. Does the software categorize customers into meaningful segments to run personalized campaigns? 
4. Does the software offer integrations with your current tech stack?
5. Is the pricing right for your budget?
6. Does the software company offer customer support?
7. Do the existing dashboards on the software track all the important KPIs?

Use Plivo CX to Boost Your Marketing

Plivo CX is a simple, easy-to-use, and affordable solution bringing SMS, MMS, email, or WhatsApp into one platform. Beyond marketing, it is also extendable to the customer success team. Overall, all the customer-facing actions and data combine into one single platform. 

Book a demo today!