Establishing a Shopify business is often easier said than done. Bringing users to your platform, building trust so they make a purchase, and turning them into loyal customers. 

Each of these steps needs varying and fine-tuned strategies. On top of that, you've got the whole juggling act of managing your stock, figuring out shipping, and making sure your customers are happy campers. 

Oh, and let's not forget the wild world of online marketing and ads—it's like a never-ending puzzle!

In this post, we have covered detailed tips on how to get Shopify sales at every stage. 

So, whether you have just launched the Shopify store and want to give it a boost, or you own an already established business and want to increase your customers' lifetime value, there is something for everyone. 

How to drive more traffic to your Shopify store

1. Start a Facebook and Instagram store

Facebook and Instagram provide an option to create an online shop to display your products. 

The best part is you can easily integrate your Shopify store with these shops. This integration makes it easy to manage your inventory, orders, and customer data in one place. 

But why create a Facebook or Instagram store—you ask? 

Well, these platforms have billions of users, and creating a store in either gives you a wider reach. Moreover, you also get an option to run ads to boost reach. You can run targeted ad campaigns to reach more potential customers.

2. Participate in Reddit communities

Reddit is another powerful platform you can use to promote your Shopify store. But keep in mind that the nature of this platform is different. 

Users come here to find reviews or information on any products before making a purchase. Or they are looking for genuine product recommendations. They are not looking for ads here. 

So, instead of being directly promotional, you can engage in relevant communities and answer genuine queries. This strategy will give your store more visibility and build trust. 

For example, Purple Mattress has a subreddit with 3,900 members. This subreddit curates all customers' questions on the Purple Mattress. Customers can come here to see reviews before making the purchase. 

‍

3. Create a TikTok profile

Creating a TikTok profile is definitely one of the wisest decisions for your brand, considering its astounding numbers:

• Its engagement rate is 4x of Instagram.
• There are many fast-growing accounts, especially accounts between 10-50k followers, that are seeing the most follower growth.
• Many brands are already huge on TikTok, posting around two videos per week.

HelloFresh, America's most popular meal kits platform, is a good brand to take reference from. They post videos of recipes with their meal kits so users can see how it works in action and also get a glimpse of meal kits. They currently have a community of 57,000 followers. 

4. Collaborate with influencers

Other than social media ads, another great strategy where you can invest money is influencer marketing. 

You can collaborate with influencers who already have an engaged audience in your niche. 

Collaborating with influencers has two benefits: first, you get more reach. Secondly, influencers create content for your brand, which you can reuse later. 

For example, Gainful, a personalized protein powder supplements brand, collaborates with many nano influencers in the space to create more awareness of their products.

5. Invest in SEO

While growing on social media can give you some quick visibility, investing in search engine optimization (SEO) is for long-term growth. 

You will drive organic traffic regularly over the years by creating search engine optimized content. It's an investment that pays off in the long run.

Let's take Etsy, a global marketplace for unique and creative goods, as an example. The brand regularly produces helpful content and shopping guides. It created one such detailed shopping guide on office supplies. No wonder it ranks high on Google whenever a user searches for office supplies.

‍

6. Showcase your value proposition

Converting a first-time visitor into a loyal customer needs a clear value proposition. 

While the previously mentioned steps will help you gain more traffic, clearly communicating your unique value proposition will help you stand out from competitors and convert visitors into customers. 

Ensure you have a clear and compelling message on your Shopify store.

How are other brands doing it? Here is an example. 

Birchbox, a beauty subscription service, highlights its unique selling point as it curates personalized beauty product boxes. It's targeting busy individuals who don't have time to find every product and wish to get a customized beauty regime pack. The brand showcases this value proposition on its website and social media channels. 

‍

‍

7. Optimize product pages

Often taken for granted by many, product page optimization is another crucial aspect that impacts user conversion rate. If your product page is slow or not user-friendly, users may bounce out soon.

Another important thing to take care of is message delivery. Is the page showcasing all the required information? 

Let's understand this with an example. Beauty Pie, a cosmetics brand, adds all the product details as well as a demo video to the product page so the user can get a clear idea.

8. Highlight product reviews

Users are skeptical when it comes to online shopping, and reviews reinforce their trust. For higher conversion, highlight the experiences of your happy customers. 

Amazon does this effectively. First, you can see product reviews before making the purchase. Another new helpful feature is an AI-generated review summary, which sums up all customer reviews. 

With this feature, users don't have to read hundreds of reviews one by one. So, it's definitely a cherry on the top when it comes to customer experience.

9. Add live chat 

Live chat is another great option for handling all your customer objections. Adding a live chat option allows you to address any customer queries that are hindering the purchase. It also elevates customer experience as they find the brand more easily approachable. 

Canyon, a bike brand, has a live chat option to answer any customer queries. Bike lovers are very specific about product features and have tons of queries before making a purchase. This brand can easily address all of them with live chat. 

10. Run abandoned cart campaigns

You have created the best product page that answers all customer queries. Still, a customer may add a product to a cart and not complete the purchase. Maybe they are rethinking if they need it or just got distracted and forgot about it. 

To regain such lost sales, you can run an automated cart campaign using a SMS marketing platform. These are nudges to complete the purchase. Sometimes, it comes with an incentive like free shipping, an extra 10%, etc. (whatever fits your business strategy).

‍

11. Provide multiple payment options

Even with the most optimized websites, users may drop out if there isn't a convenient payment option. Reduce cart abandonment by giving customers ample payment options. 

eBay, a global marketplace, is able to expand its customer base across demographics by providing a wide range of payment options, such as:

• PayPal
• PayPal Credit
• Credit card or debit card
• Apple Pay
• Google Pay
• Venmo
• Spendable funds
• Payment upon pickup
• Wire transfer facilitated by eBay (select categories only)
• eBay gift cards

Build a loyal customer base

12. Provide excellent customer service

Whether a customer chooses to repurchase from you depends on your customer experience.

Were you regular with previous shipping updates? 

Is your return or exchange process user-friendly?

Poor customer experience not only decreases existing customer lifetime value but also creates negative word of mouth. You can define workflow for shipping updates and returns using an eCommerce automation software. 

Athletic Green, a supplemented brand, sends tracking link to the customer when the product is shipped | Source: Really Good Emails

13. Offer cross-sells and upsells

You can further increase customer loyalty by offering personalized recommendations. It shows you are interested in the customer experience. 

By creating impactful upsell or cross-sell programs, you can provide additional value to customers by suggesting products that better meet their needs. 

For example, after a user makes a purchase, Dollar Shave Club recommends products to customers that can be added to their current shipment. These recommendations can improve the users' shaving regime, so there is a high chance that they will add these products to the cart.

14. Plan win-back campaigns

You can retarget customers who haven't purchased in a while. The market is competitive, and everyone wants customers' attention. 

Win-back campaigns give customers a nudge to return and purchase again. You can send recommendations or any exclusive offer. 

For example, Outdoor Voices, an activewear brand, sends a 20$ coupon to users to motivate them to place an order.

15. Run a customer loyalty program

Lastly, you can run loyalty programs to turn customers into brand advocates.

As part of the loyalty programs, you can offer perks such as:

• exclusive discounts
• early access to deals
• free shipping
• redeemable points.

You can send SMS or emails about it. For example, restaurant chain Zoës Kitchen ran a campaign with exclusive offers for its Rewards members. 

Boost your Shopify store sales with Plivo CX

Through direct integrations with platforms such as Shopify and BigCommerce, Plivo CX empowers businesses to manage the entire customer experience lifecycle—from attracting new customers, fostering engagement, and delivering exceptional service—via its omnichannel marketing and customer service solution. 

You can run all your SMS, email, or WhatsApp marketing campaigns to boost sales or build a loyal customer base on Plivo CX. 

The tool’s Audiences feature helps you assess your customers—their online behavior, engagement levels, and purchase history. Leverage this rich data to create targeted segments with a code-free segment builder to deliver maximum impact. 

Apart from that, you can also set event-based triggers to send out specific messages that drive engagement. 

You can also quickly launch campaigns with pre-built templates while having a granular look into how the campaigns are performing in real time. 

The tool also offers an AI-powered copywriter, so that you can deliver exceptional content at scale, anytime you want!

That’s not all, the platform comes with a dedicated module to ensure your support teams deliver exceptional service and automate the handling of repetitive queries by OpenAI-driven chatbots and more. 

 Sign up for a free trial today!