The Complete 2024 eCommerce Marketing Calendar

December 26 is also the beginning of Kwanzaa, a week-long celebration of African American culture. You can offer Kwanzaa-themed products or gift sets.

Wish your consumers a Happy New Year this day and also give a glimpse of promotions lying ahead for the New Year. You can highlight items that could be part of customers' New Year resolutions and improve their lifestyles next year.

On Boxing Day, the day after Christmas, customers are looking for clearance sales with steal deals. You can launch one to clear out the inventory.

Promote themed products for Hanukkah on this day.

Your Christmas sales end on this day. End it with a heartfelt note and wishes for your consumers.

Green Monday is one of the big days for retail shopping. Offer special promotions and deals to capitalize on this day. Green Monday is also a reminder that just two weeks are left for Christmas. Make the best use of this opportunity to launch all products and gifts for Christmas.

You may still find some last-minute shoppers on this day. If you have any product in your catalog eligible for express delivery, then this is the time to promote it.

Run promotions on winter essentials to help consumers plan for days ahead. You can also highlight self-care products, hot beverages, and candles with cozy winter themes.

Create cookie-themes promotions on this day. You can also collaborate with other food brands and create bundled products.

Consumers love free shipping. Give free and fast shipping to last-minute buyers prepping up for Christmas.

On Thanksgiving, friends and families come together to celebrate and enjoy a feast. You can promote food products that could be part of the feast. You can also run Thanksgiving discounts on all your popular products. You can also launch teaser campaigns for Black Friday, showing a glimpse of the offers dropping to create enthusiasm for the next day.

Giving Tuesday is a global movement that encourages people to do good and donate to a charitable cause. You can partner up with any charitable organization on this day to donate a portion of your earnings.

Following Black Friday, Cyber Monday is the biggest online shopping event of the year. Offer flash discounts, fast shipping, and end-of-year deals to attract buyers who are waiting for deals.

After Black Friday, Small Business Saturday is dedicated to celebrating and supporting small businesses. If you are a small business, create campaigns this day to share your story and offer special deals.

Black Friday is the biggest marketing day of the year. Consumers are sitting with their shopping lists and waiting for jaw-dropping deals. Offer flash deals and exclusive discounts on the day.

While International Men's Day is not as commercial as Women's day, it's slowly picking up. You can run promotions on clothing, apparel, and men's wellness products.

Fast Food Day is the perfect day for food businesses to run special promotions, offer flash deals, and share interesting recipes.

While daylight savings time is not your typical holiday to promote products, it is still an important date on everyone's calendar. Create rush campaigns to buy products before the clock changes. You can also promote products that comfort consumers during longer nights, such as warm bedding, relaxing teas, or sleep aids.

Encourage your consumers to exercise their civic rights and vote. You can create campaigns with flag-themed images to resonate with the election spirit.

Veterans Day is a day to honor all military veterans. You can show your appreciation and gratitude to veterans by offering discounts on this day.

Around this time, consumers are preparing for Halloween parties and up for spooky proportions. Run themed promotions and discounts on this day, specifically Halloween costumes, decorations, candy, and food.

World Vegan Day is an amazing opportunity to attract consumers who choose a plant-based lifestyle. Cruelty-free products are also becoming an important parameter for consumers. Promote vegan food and cruelty-free products on this day.

National Cat Day is another day to run promotions on cat-related products. You can also share interesting facts about cats and raise awareness about cat adoption.

Columbus Day is a federal holiday in the US that comes right before the holidays. You can offer holiday promotions by showcasing travel, adventure products, home decor, or anything that would fit the customers' holiday shopping list.

Thanks to rising awareness, mental health conversations are only increasing. To contribute to the conversation, you can create more educational content this day. You can also promote any wellness products that would positively impact the consumer's lives.

This is a day to celebrate educators around the world. You can be a part of this celebration by giving special discounts on office supplies, educational tools, and books.

After Cat Day, this day is your chance to attract all dog lovers. You can offer discounts or promotions on dog food, toys, or accessories. You can also partner up with an animal shelter and donate a portion of your sale that day. Dog owners love to share photos of their furry friends. You can share a good template on social media that your followers can reuse to share photos of their pets.

World Tourism Day is a great time to promote travel essentials. You can run offers on luggage, accessories, and clothing. You can also collaborate with travel bloggers and create shopping guides with essentials for popular locations.

Veganism is picking up, and coffee remains a favorite drink globally. To honor both occasions, you can promote coffee, brewing equipment/accessories, and vegan/eco-friendly products.

National Video Game Day gives you a chance to tap into the fast-growing community of game lovers. You can partner with gaming influencers on the day and offer deals on any game-related merchandise. You can also launch themed merchandise on popular game characters.

A lot is going on at the beginning of fall. Kids are back in school, and all holidays are approaching. You can cater to diverse consumer needs by promoting essentials, such as back-to-school collections, home decor, clothing, accessories, food, and winter apparel.

Wine lovers won't mind a discount on their favorite wines on this day. Send personalized emails to celebrate the day with coupons. You can also position your wine as a perfect gift on this day, which people can give to their partner or friend who is very particular about their wine.

Labor Day is a federal holiday to honor the contributions of American workers. You can recognize your consumers' hard work by offering them special discounts or promotions, particularly on products for self-care and relaxation. Labor Day also coincides with back-to-school shopping for many consumers, so you can also run back-to-school promotions.

On National Grandparents Day, you can curate useful gifts for grandparents, such as gardening supplies, comfortable clothing or footwear, healthy snacks, or any products that grandparents might enjoy.

If you are a food business with anything chocolatey in your catalog, this is your day. Share tempting deals on chocolate-related products or create combo deals.

National Nonprofit Day is dedicated to recognizing nonprofit organizations' positive impact on society. On this day, you can partner with any nonprofit and donate some of your revenue to a good cause.

Apart from World Book Day, this is another day to attract all book lovers. You can curate genre-specific book recommendations and offer discounts on books on this day. Customers would love personalized recommendations based on their buying history.

International Cat Day is an amazing opportunity for pet brands to spotlight any cat-related products. You can advertise cat toys, treats, or other pet supplies.

People appreciate their friends on this day, and you can showcase your products as a medium to showcase their appreciation. Create gift guides, bundled gifts, referral campaigns for this day.

International Beer Day is a global celebration of brews from around the world. You can offer discounts, launch limited-edition brews, or give out samplers. You can collaborate with other brands if you do not have any beer products in your catalog.

The US celebrates Ice Cream Day on July 21, and it's the perfect time for eCommerce brands to offer discounts on frozen food. You can collaborate with other brands to offer free samples of ice cream or create bundle products.

Consumers are seeking deals on Amazon Prime Day. You can offer discounts and flash deals on your products in the Amazon portal on this day. Even if you are not on Amazon, you can still capitalize on the day by offering lighting deals on your site.

World Social Media Day is a great opportunity to celebrate your active social media followers. Run a giveaway and offer discounts/coupons/gift cards to participating followers. You can also create a limited or exclusive collection of your social media offers.

Americans celebrate this holiday with barbecues, fireworks, parades, concerts, picnics, and family reunions. Food and clothing eCommerce businesses have a huge opportunity for sales here. You can launch flag-themed merchandise for a further uptick in sales.

Run special discounts and promotions on Canadian Independence Day. You can also launch Canadian flag-themed clothing, accessories, or limited-edition packaging for your existing products.

International Yoga Day is the best promotional day if you offer activewear or yoga props/accessories.

As the season changes, customers want to update their wardrobes and pantry. Highlight your best products for a perfect summer setting, particularly beachwear, travel accessories, food items, or beverages. You can also launch a flash summer sale to create a sense of urgency.

Juneteenth is a federal holiday marking the end of slavery in the US. To celebrate this holiday, you can write social media posts about its history and significance. You can also share stories and quotes from Black leaders and support Black-owned businesses.

Father's Day is gaining increasing popularity. You can curate gift guides and personalized gifts for this day. You can also create DIY kits that children can do with their father.

Launch flag-themed merchandise that fills consumers with national pride. You can share fun facts about flags on social media.

Best Friends Day is a day to celebrate friendship, and it gives you a chance to reach a wider audience with varied interests. Depending on people's interests, many items could be great gifting options on this day. For some, it could be books, musical instruments, or food. The canvas is big, allowing you to promote all popular products and gift items.

Apart from Earth Day, this is another day for you to showcase your commitment to the environment. Recommend environment-friendly products to your customers or highlight any contribution you have made to environmental protection.

As a federal holiday, Memorial Day is a good day to grab your customers' attention by offering attractive deals. Memorial Day is also the unofficial beginning of summer, so consumers are looking for summer product deals to make the upcoming season comfy. Highlight all your summer bestsellers. But don't overdo it. In the end, this is a day to remember those who lost their lives serving in the US Armed Forces. So, not going overboard on happy messaging would be best to avoid hurting anyone's feelings.

Attract the bakers with impressive discounts on baking equipment, ingredients, or DIY baking kits. You can also share interesting recipes that highlight your products.

Mother's Day is an excellent opportunity to generate sales. You can offer deals on gifts, clothing, and accessories. Even if you don't have a perfect gift in your catalog for Mother's Day, you can still plan a campaign for the day. You can use storytelling skills and create product proportions with the theme of mother’s love. You can also ask your consumers to share their favorite memories with their mothers.

Start the summer with the perfect drink. Brands selling cocktails, mixers, and drinkware can make the best use of this day. Create campaigns showing recipes using your top cocktail mixers. Or show how the guests would be impressed with your drinkware.

Cinco de Mayo is an important day in Mexican history and is celebrated in regions with large populations of Mexican-Americans in the US. You can plan discounts on food and beverages that could be part of the celebration. If you are not in the food and beverage space, you can still plan social media campaigns celebrating Mexican heritage.

Eat What You Want Day is a perfect day for food-related businesses to cater to food lovers with indulgent treats. Run tempting deals with all popular cheat meals.

Star Wars has a gigantic fanbase, and you can tap into this fanbase by offering sales on themed merchandise or customized products.

Eid al-Fitr is a feast time in Muslim households. A big part of the celebration is the Eidi custom, where elders give gifts to kids. You can promote a variety of products, from food to electronics, that can be part of the Eid celebration.

You can promote healthy living and recommend healthy food fitness/wellness products to help consumers meet their health goals.

You can use this day to showcase the environment-friendly products in your catalog. Another way to make the best of this day is to show your brand's commitment to the environment by highlighting all your initiatives for environmental protection.

Are books part of your product catalog? Engage book lovers by offering special discounts, creating a list of recommendations, or hosting a virtual book club event.

National Pet Day is a lucrative day for pet brands to promote their products. To celebrate the day, you can offer discounts on existing products or launch a limited-time collection.

National Siblings Day is an occasion to celebrate the unique love and relationships among siblings. To mark the day, you can offer personalized gifts or bundle deals. If you do not have a product suitable for gifting on this day, you can still take advantage of the day by asking your followers to share their favorite sibling memories.

Easter is an excellent time for eCommerce businesses. Consumers are open to spending on themed merchandise or special spring bundles. You can organize a virtual Easter egg hunt with hidden prizes (such as coupon codes). Even if you cannot launch an egg hunt, you can still use puns and wordplay in your marketing message to live up to the theme and launch 'eggcellent' deals. Another good idea is to use the spring cleaning theme and run clearance sales.

April Fools' Day is the best time for brands to show off their sense of humor. You can plan humorous social media, SMS, or email campaigns for the day.

The best part of this holiday is that it always includes a long weekend. You can offer flash sales on popular products, particularly Easter-themed products.

As Ramadan begins, Muslims fast throughout the day, which they break in the evening with amazing meals. It's a good time for food businesses to showcase their specialty items, which could be a good option to add to the menu.

International Women's Day is a great time to showcase your brand's focus on equity. You can highlight and recognize the incredible contributions of women in your company. You can also offer discounts and host events to highlight your commitment to equity further.

It's an excellent day for pet brands to grab the attention of all pet lovers. You can offer special promotions on pet products to boost sales. You can also increase your social media following by sharing informative content about pet care or fun activities to do with pets.

World Random Acts of Kindness Day is another day to connect with your audience and build a positive community. You can run a social media campaign encouraging your employees to share random acts of kindness they observe at work. You can partner with any charitable organization and dedicate a portion of your earnings that day.

Presidents’ Day is a federal holiday, making it a great time to reach out to consumers and boost sales. You can pick a patriotic theme and use red, white, and blue color graphics in your marketing campaigns. You can also highlight quotes by great American leaders and spotlight American-made products.

It's the day when all couples seek standout ideas to surprise their partners. Help them with an interesting idea by creating a curated gift guide. You can also plan discounts on gift items, couple packages, or special date-night experiences. Another way to attract customers would be to create themed packages and club products together to make it an attractive gifting option.

Galentine's Day is increasingly catching attention and becoming a special day celebrating female friendships. It's a perfect day to target your female consumers and run campaigns highlighting female friendships and self-love. You can promote your products for gifting and self-care.

Martin Luther King Jr. Day is a federal holiday marking the birthday of the famous American civil rights leader. He fought for racial justice and equality for people of all colors in the US. While this day may not be the best day to run offers, it's definitely a good day to create brand awareness. You can highlight your company's commitment to equality and social justice.

National Pizza Day is perfect for food businesses to promote their offerings. Non-food businesses can also take advantage of this Day by collaborating with pizza joints. Another great idea would be to plan a social media campaign with fun pizza facts.

Take advantage of the solid fan following of football lovers by planning a promotion for football's biggest event. Run game-day promotions showcasing how your products would be perfect for Super Bowl parties. You can engage the audience on social media with polls, quizzes, or fun facts about the Super Bowl. You can also partner with influencers to promote your Super Bowl deals and reach a wider audience.

As the New Year approaches, people tend to try new things, purchase items for self-improvement, and upgrade their lifestyle. It is an excellent time to promote your products with limited-time deals.

National Compliment Day is another day to build a strong connection with your customers. It's a day dedicated to giving compliments and spreading positivity. You can recognize your employees and customers on this day and also run a campaign to promote kindness.