7 Klaviyo Alternatives To Boost Your E-commerce Business in 2024

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While Klaviyo has all the much-needed features for e-commerce businesses, it's not a good fit for everyone.

Firstly, it's expensive. Michele V, a Klaviyo user, says, "Recent price increase is making it hard for smaller businesses to enjoy Klaviyo's services. Many smaller e-commerce businesses find Klaviyo too expensive."

Then, it's not easy to understand and use. Jasmine M, another Klaviyo user, says, "The learning curve of the platform is really steep. Before using the platform seamlessly and getting effective data outputs for analysis, I had spent enough time understanding the platform by going through different videos and document files related to it."

Lastly, its customer support is not extensive. Chin J, a small business user, speaks of limited customer support in case of issues. 

So, what are the possible Klaviyo alternatives? In this post, we have listed the top 7 alternatives to Klaviyo, highlighting key features, pricing, pros, and cons. 

1. Plivo CX

Plivo CX is a complete customer engagement and support platform handling all customer touchpoints with your business. You can launch marketing campaigns to acquire & engage your customers and also service them. The capability to integrate both marketing and customer support into one platform makes Plivo CX the best Klaviyo alternative.

Key highlights:

Target audience Small and medium-sized business (SMB) and mid-market
Free trial Yes, with all features
Paid plans Business plans for marketing engagement start at $19 per month.
SMS and MMS campaigns Yes
2-way SMS conversations Yes
2-way Whatsapp conversations Yes
Email campaigns Upcoming
WhatsApp campaigns Upcoming
Push notifications No
In-app messaging No
API Yes
Integrations All key integrations like Shopify, Zoho, Freshdesk, Salesforce, Zendesk, HelpScout, Hubspot, Zapier, etc., are available.
Automation workflows/User journey creation Can trigger SMS or MMS upon a specific storefront action and automate customer journey
Pre-defined templates Suggested templates for common and popular marketing messages
AI support Get AI support to draft messages and identify the right time to send messages.
Reporting Get insights from customer interactions to make data-driven decisions
Extendable to the customer service team Yes, it can be used to handle interactions with customers via chatbots (AI-supported), live chat, voice, SMS, and WhatsApp.
Compliance GDPR, CCPA, SOC2, PCI-DSS and HIPAA compliant

Pros:

  • Brings both marketing and customer service into a single platform
  • Supports all key channels: AI-powered live chat, voice, SMS, and WhatsApp 
  • Affordable pricing
  • High deliverability rate as Plivo has its own messaging network.

Cons:

  • There could be a slight learning curve while exploring all the features
  • Currently works for Shopify e-commerce brands only

2. Braze

Braze is a customer engagement platform that enables businesses to create personalized and effective marketing campaigns. It makes omnichannel marketing possible by integrating all major marketing channels, such as email, SMS, push notifications, and in-app messaging, into one platform.

Key highlights:

Target audience Small or medium-sized enterprises to large enterprises
Free trial Yes, up to 30 days
Paid plans Not transparent about pricing
SMS and MMS campaigns Yes
2-way SMS conversations Yes
2-way Whatsapp conversations Yes
Email campaigns Yes
WhatsApp campaigns Yes
Push notifications Yes
In-app messaging Yes
API Can use API to export data, send messages, and connect Braze with other platforms
Integrations 140+ integrations with messaging, analytics, and top e-commerce platforms
Automation workflows/User journey creation Can set up automated campaigns triggered by specific events or actions taken by users
Pre-defined templates Pre-defined templates with media library, content ideas, color profiles, CSS templates, and more
AI support Get AI support to create/edit content and generate images
Reporting Get automated reports to track campaigns, understand user behavior, and optimize future marketing strategies
Extendable to the customer service team Not designed for handling customer service
Compliance GDPR, CCPA, and SOC2 compliant

Pros:

  • User-friendly interface
  • Extensive features for marketing

Cons:

  • Limited and difficult-to-use reporting features 

3.Omnisend

Omnisend is an email marketing and SMS automation platform for e-commerce businesses to engage with customers. With Omnisend, you can send personalized messages to customers to boost their shopping experience. 

Key highlights:

Target Audience SMB
Free trial Yes, with limited features
Paid plans The standard plan starts at $1,456 per month for 150,000 contacts. For more contracts, pricing is available on request
SMS and MMS campaigns Yes
2-way SMS conversations Yes
2-way Whatsapp conversations Not mentioned on the website
Email campaigns Yes
WhatsApp campaigns Yes
Push notifications Yes
In-app messaging No
API Can use API to create/update contacts, send marketing messages, and connect Omnisend with other platforms
Integrations 130+ integrations with marketing, automation, Customer relationship management (CRM), and e-commerce platforms
Automation workflows/User journey creation Create and send automated emails based on customer-based triggers
Pre-defined templates Templates for emails, landing pages, notifications, and forms
AI support AI support to write personalized emails, predict customer behavior, and analyze campaign data
Reporting Detailed revenue and engagement reports of campaigns
Extendable to the customer service team No
Compliance GDPR, CCPA, and TCPA compliant

Pros:

  • Excellent customer support
  • Easy to use

Cons:

  • Limited pre-defined templates

4. Attentive

Attentive, one of Klaviyo competitors, is a personalized messaging solution for businesses. It enables businesses to engage with their audience through SMS and email campaigns.

Key highlights:

Target Audience SMB, Mid-market, and Enterprises
Free trial Yes
Paid plans Pricing isn't available on the website
SMS and MMS campaigns Yes
2-way SMS conversations Yes
2-way Whatsapp conversations No
Email campaigns Yes
WhatsApp campaigns No
Push notifications No
In-app messaging No
API API can be used to manage subscriptions, save subscriber attributes, and send personalized text messages.
Integrations 100+ integrations with top e-commerce, CRMs, data platform, etc
Automation workflows/User journey creation Get prebuilt journeys and also create customized journeys to trigger SMS/Email on specific user action.
Pre-defined templates Pre-defined templates for sign-up units, welcome journey, etc
AI support AI support to write messages, optimize, and personalize campaigns
Reporting Automated reports to track most important metrics like subscriber growth, attributed revenue, daily message cost, etc
Extendable to the customer service team No
Compliance TCPA, CTIA, GDPR, and CCPA compliant

Pros:

  • Excellent customer support

Cons:

  • Limited integrations. Currently, it doesn't support many email providers and CRMs. 
  • Pricing is on the higher side.

5. Postscript

Postscript is an SMS marketing platform helping e-commerce brands, particularly Shopify brands, build strong customer relationships through SMS campaigns. 

Key highlights:

Target Audience SMB
Free trial Yes, up to $1,000 credit for 30 days.
Paid plans Starter plans are available at $25 per month, and professional plans start at $500 per month.
SMS and MMS campaigns Yes
2-way SMS conversations Yes
2-way Whatsapp conversations No
Email campaigns No
WhatsApp campaigns No
Push notifications No
In-app messaging No
API Offers API support to integrate with other platforms and automate processes related to subscriber engagement and campaign management
Integrations 75+ integrations with automation platforms, email service providers, analytics platforms, etc.
Automation workflows/User journey creation Can set up automated messaging sequences to deliver targeted messages based on user behavior
Pre-defined templates Templates available for designing campaigns
AI support No
Reporting Analytic reports on subscriber engagement, campaign effectiveness, and revenue generated
Extendable to the customer service team No
Compliance TCPA, CTIA, GDPR, and CCPA compliant

Pros:

  • Affordable solution

Cons:

  • Limited integrations to fit into the complete tech stack

6. Automizely

Automizely is an email and text marketing platform that helps brands automate their campaigns. It currently targets Shopify, Magento, and WooCommerce brands.

Key highlights:

Target Audience Mid-market
Free trial Yes, up to 7 days
Paid plans Pro plan start at $25 per month
SMS and MMS campaigns Yes
2-way SMS conversations Yes
2-way Whatsapp conversations No
Email campaigns Yes
WhatsApp campaigns No
Push notifications No
In-app messaging No
API API support for dropshipping management, e-commerce integration, and more. Not for SMS campaigns.
Integrations 70+ integrations with e-commerce, marketing automation, dropshipping, CRM, and analytics platforms
Automation workflows/User journey creation Not mentioned on the website
Pre-defined templates Ready-to-edit emails
AI support Mentioned for some features on the website. But not for SMS.
Reporting Get key metrics like impressions, revenue, and more.
Extendable to the customer service team No
Compliance GDPR and SOC 2 compliant

Pros:

  • AI-powered personalization for campaigns 

Cons:

  • Limited advanced features.

7. Avada

Avada, another Klaviyo competitor, is a marketing platform for Shopify brands. It supports campaigns on email, SMS, push notifications, and WhatsApp channels.

Key highlights:

Target Audience SMB
Free trial Yes, up to 14 days
Paid plans Advanced plans from $47 per month
SMS and MMS campaigns Yes
2-way SMS conversations Yes
2-way Whatsapp conversations Not mentioned on the website
Email campaigns Yes
WhatsApp campaigns Yes
Push notifications Yes
In-app messaging No
API Not mentioned on the website
Integrations Not mentioned on the website
Automation workflows/User journey creation Option to create workflows that are triggered based on different customer behaviors such as abandon cart, subscribe newsletter, purchase, inactive, etc.
Pre-defined templates Pre-made templates available for email campaigns
AI support Not mentioned on the website
Reporting Has an app dashboard tracking all important KPIs: open rate, click-through rate, revenue, and conversion rate.
Extendable to the customer service team No
Compliance GDPR, CPRA, SOC2, and PCI-DSS compliant

Pros:

  • Excellent customer support

Cons:

  • Limited customization options.

Ready to make a switch?

If you are looking for a complete solution to bring your entire customer outreach, marketing, and customer service into one platform, Plivo CX Engage is your solution. Contact our team to get a free trial.

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